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Cannabis Branding Trends | PART 2: LEVERAGE, don’t follow

In my last post, I described the pitfalls of trend following, and why cannabis companies shouldn’t follow cannabis branding trends. ...
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Cannabis Branding Trends | PART 1: Follow/Don’t follow?

Since publishing my article on the hexagon logo trend occurring in cannabis, I’ve been asked pretty regularly: “well, should companies ...
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FREE DOWNLOAD – Cannabis Branding Cheat Sheet

Since speaking at Women Grow Boston in October, I’ve received a number of requests for the “Cannabis Branding Cheatsheet” I ...
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5 steps to successfully choosing the right creative partner for ...

If you’ve actually made the decision to hire an agency, ROCK ON. Clearly, you’re someone who recognizes how critical it is ...