Brand

Bootstrapping ToolsBrand

Cannabis Branding Trends | PART 2: LEVERAGE, don’t follow

In my last post, I described the pitfalls of trend following, and why cannabis companies shouldn’t follow cannabis branding trends. ...
Bootstrapping ToolsBrand

Cannabis Branding Trends | PART 1: Follow/Don’t follow?

Since publishing my article on the hexagon logo trend occurring in cannabis, I’ve been asked pretty regularly: “well, should companies ...
Bootstrapping ToolsBrandCollateralVideo

FREE DOWNLOAD – Cannabis Branding Cheat Sheet

Since speaking at Women Grow Boston in October, I’ve received a number of requests for the “Cannabis Branding Cheatsheet” I ...
BrandContentPRPrint

Cannabis PR – Do you really still need press releases?

One of the oldest tools in the PR toolkit, the press release hasn’t changed much in the more than 100 ...
BrandDispensariesHealth & WellnessLifestyle/RecreationalMedicalTech

Are hexagons the new leaf? – 20 hexagon-shaped cannabis logo ...

The hexagon is trending in cannabis logo design, and I’m not the only one who’s noticed. In my interview with ...
AdvertisingBrandTechVideo

WikiLeaf aims for the sky – and misses by miles

Have you seen? WikiLeaf has brought the first ever in-flight cannabis commercial to Virgin America this summer/fall – and, well, there’s ...
BrandCollateralPackagingTechUI/UX

Brand Profile: Baker Technologies – an interview with Founder/CPO David ...

To any business owners or executive managers hoping to launch a wildly successful brand in the cannabis space, let me ...
BrandDirect MarketingDispensariesInteractive MarketingUI/UX

The Future Has Arrived: Interactive Marketing for Cannabis

Once considered far-fetched fantasy seen only in science fiction films and Disney-like depictions of the very distant future, interactive screens ...
BrandLifestyle/RecreationalUI/UXWebsites

LucidMood Booster – 5 ways to improve customer experience on ...

If you follow me on Instagram, you’ll have noticed a post or two about my LucidMood vape pens (which are ...